To become the largest premium-quality, recycled-rubber manufacturer-first in Southeast Asia, and soon after-in the world.

We are accomplishing this by:

1. Aggressively driving sales to meet our targets,
2. Maintaining our competency of developing
   1. Highly innovative and motivated people, 
   2. Premium-quality products and services; and
3. Meeting the needs of our employees, customers, shareholders and the public at large.